The Global PR Revolution

New book by Maxim Behar

Published by Allworth Press and distributed globally by Simon & Schuster

The Global PR Revolution

New book by Maxim Behar

Published by Allworth Press and distributed globally by Simon & Schuster

Opinions

Eric Weiner: “When it comes to PR, just enter Maxim Behar.”

Eric Weiner: “When it comes to PR, just enter Maxim Behar.”

“The world is changing. Social media is bringing people together and tearing them apart. It’s hard to know what to believe and who to trust, especially when it comes to the letters ‘PR.’ Enter Maxim Behar. He cuts through the noise and locks in on the signal. He helps us navigate the changes afoot and reminds us that some things—dignity, integrity—remain constant. Best of all, he delivers his message with a light touch that makes The Global PR Revolution a pleasure to read.” — Eric Weiner, New York Times bestselling author of The Geography of Bliss

Paul Holmes: “An excellent guide.”

Paul Holmes: “An excellent guide.”

“The pace of change in public relations has never been faster. More important, it will never be this slow again. Understanding the forces driving disruption in our business has never been more critical, and Maxim Behar—who has pioneered these forces in many places in the world as a great professional and also as ICCO President—is an excellent guide.” — Paul Holmes, founder and chair, The Holmes Report

Francis Ingham: “The book is unparalleled tour d'horizon of PR today and in the years to come.”

Francis Ingham: “The book is unparalleled tour d'horizon of PR today and in the years to come.”

“Maxim Behar is one of the most esteemed and famous PR experts of the modern era, and this book is bound to become an indispensable classic for anyone working in or engaging with the PR industry. PR has never been more powerful, but that power needs to be tempered by a constant emphasis on ethical professionalism, and by an awareness of our impact on others. The Global PR Revolution is an unparalleled tour d’horizon of PR today and in the years to come.” — Francis Ingham, PRCA Director General & ICCO Chief Executive

Richard Bailеy: "Great insights"

Richard Bailеy: "Great insights"

"Behar’s great insight – and business gut instinct – has been to anticipate the merging of advertising, public relations and digital." ― Richard Bailеy, editor, PR Academy

Adam Benson: "А book for our times and our business"

Adam Benson: "А book for our times and our business"

“I just took delivery of your book. Well done - I hope it meets much acclaim. It's certainly a book for our times and our business.” ― Adam Benson CEO, Recognition PR

Adriana Fernandes Vieira: "Inspiring, updated, easy to read and full of insights!"

Adriana Fernandes Vieira: "Inspiring, updated, easy to read and full of insights!"

“Inspiring, updated, easy to read and full of insights! Maxim Behar shares his great PR and media experience in a book that show us the way to go for such a disruptive industry that is Corporate Communications and PR. He shows important data, cases and crises; and gives great tips! The analysis of top professionals from many different countries is a real present, with different views and experiences from the ‘real’ life in this industry. I strongly recommend this book to read not only one, but several times. And with a great pleasure always.” ― Adriana Fernandes Vieira, CEO, InterMídia Comunicação Integrada

Khristo Ayad: "Focused on the scale of the profession's development in each market."

Khristo Ayad: "Focused on the scale of the profession's development in each market."

“For his book The Global PR Revolution, which explores today’s international public relations landscape, Maxim Behar interviewed communications practitioners in 65 countries. His questions focused on the scale of the profession's development in each market, the implications changes have had, and may have in the future.” ― Khristo Ayad, Strategic Communications Consultant

PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, the public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Enriched with insights from 100 PR leaders worldwide, this authoritative guide discusses topics such as:

 The New Rules of Social Media
 How to Speak the Language of PR
 Modern PR Skills and Tools
How to Measure Impact
The Effect of Total Transparency on Businesses
International Perspectives on the Media
The Future of the Industry


Behar’s knowledge, experience, and down-to-earth writing style will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

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